How to Reach Relevant Audience for Your Business in 2024?

In an annual survey conducted by Hubspot, researchers found that only 42% of marketers were familiar with the basic demographic information of their target audience. Less than half of the 1400 marketers who were surveyed knew their audience’s interests and hobbies, shopping habits, the products they were interested in buying, their purchase history, and where they consume content.

But, the data gap doesn’t end there. Only 31% of these marketers knew the online communities their target audience was a part of and the challenges they were facing. And, only one-fourth of them knew the social causes their target audience cared about- which is a huge missed opportunity when it comes to expressing brand value.

So, why are businesses having a hard time getting to know their relevant audience, and how they can bridge this gap? Experts suggest a mix of brand and internet marketing services, which might in a way, help, but isn’t that effective in the long run. So, how do you identify and reach the relevant audience for your business? We’ll explore it in the blog below.

Attracting traffic to your website through internet marketing services is great, but what if that traffic isn’t interested in what you have to offer? That’s where the concept of a relevant audience comes in.

A relevant audience is a group of people who are genuinely interested in your product, service, or content. They share characteristics that align with what you’re offering, making them more likely to convert into leads or paying customers.

The relevant audience can be dictated by age, gender, location, income, interests, or other demographic information. For example, if you sell handmade organic dog treats, a relevant audience wouldn’t just be dog owners. It would be dog owners who prioritize healthy, natural ingredients for their pets. So, that’s how the concept of relevance comes in.

When you know who your audience is, you can tailor your brand and products around their needs, which increases the likelihood of sales, directly impacting your business revenue. Knowing how to reach this group is also important for:

According to a Quantcast Report cited by Forbes, a staggering 90% of companies acknowledge the power of audience targeting to boost brand campaign effectiveness. This isn’t surprising. When your content directly addresses the needs and interests of a specific audience, they’re far more likely to engage. This translates to a surge in shares, comments, and time spent on your website, all key metrics that signal a thriving online community around your brand.

Imagine casting a net and hoping to catch a specific type of fish. Untargeted marketing is like that- a scattershot approach with little chance of landing the right customer.

Targeted internet marketing services, on the other hand, are like using the perfect bait and lure. You attract people who are already predisposed to what you offer, making them far more likely to convert into paying customers. This translates to a significant boost in your sales figures and a tangible achievement of your marketing goals.

Marketing budgets are precious. Wasting resources on attracting irrelevant traffic is a surefire way to drain your budget. Targeted Brand and Marketing Services eliminate this waste.

By focusing your efforts on the right audience, you ensure that every penny you invest is going towards reaching potential customers who are genuinely interested in your product or service. This translates into a superior return on investment (ROI) for your marketing campaigns. You’re not just throwing money at a wall, you’re strategically investing in attracting customers who will become loyal brand advocates.

There are various strategies to reach the relevant audience, and some can be tailored for specific business types or platforms.

#1 Local SEO
Did you know- 73% of local mobile searches lead to in-store visits within a 5-mile radius(Source)? Optimize your online presence for local search terms and watch customers in your area discover your business effortlessly.

#2 Target Communities
85% of consumers say they’re more likely to do business with a company that supports their community(Source). Become a familiar face by participating in local events, networking with other businesses, and building genuine relationships within your community.

#3 Social Media Marketing
Target your social media efforts to the platforms where your ideal customer spends their time. Facebook boasts 2.91 billion monthly active users, while Instagram skews younger at 1.5 billion(Source). Tailor your content accordingly to resonate with their interests and keep them engaged.

#4 Content is King (and Queen)
Create high-quality content that educates, informs, and entertains your target audience. Content marketing generates 3x the leads compared to traditional outbound marketing(Source). By addressing their specific needs and interests, you establish yourself as a thought leader and a trusted resource.

#5 Paid Advertising
Leverage paid advertising options on search engines and social media platforms to target specific demographics and interests with laser focus. Imagine reaching customers who are actively searching for products or services just like yours!

#6 Partner with Influencers
Partner with social media influencers whose audience closely aligns with yours. Influencer marketing delivers an ROI of $5.20 for every $1 spent, making it a powerful tool to tap into the reach and credibility of trusted voices(Source).

Succeeding in the ever-dynamic business world requires a strategic approach to marketing. While attracting traffic may increase your chances for a sale, attracting relevant traffic through digital marketing services will help boost sales for sure.
If you’re looking to grow your business with tactful and strategic brand and internet marketing services, Webguruz can help. With a team of experienced and knowledgeable business growth specialists, we can grow your business’s SERP rankings greatly. Connect with us to know more.

Some key things to consider include demographics (age, location, income), interests, pain points, and online behavior.

Common target market strategies include differentiation, focusing on a niche market, or cost leadership (offering the most competitive price).

There are various methods, including content marketing, social media marketing, email marketing, and paid advertising.

There’s no single “best” example, but a good target audience definition is specific and actionable. For instance, “young professionals between 22-35 who are interested in sustainable fashion” is more targeted than simply “women who like clothes.”

The methods businesses use vary depending on their industry, budget, and target audience. However, some common tactics include SEO, social media marketing, content marketing, and influencer marketing.

There are various tools and metrics to calculate audience reach, depending on the platform you’re using. It often involves considering factors like follower count, engagement rates, and ad campaign reach.